Cindy Alvarez is the author of Lean Customer Development. How do you develop products that people will actually use and buy? She shows Scott how to validate product and company ideas through customer development research—before we waste months and millions on a product or service that no one needs or wants.
Cindy Alvarez is the author of Lean Customer Development. How do you develop products that people will actually use and buy? She shows Scott how to validate product and company ideas through customer development research—before we waste months and millions on a product or service that no one needs or wants.